With booming voices, energetic food reviews, catchy phrases, and an unmistakable father-son bond, the pair turned everyday moments into widely shared entertainment. Their trips to Costco did not involve luxury cars, exotic holidays, or complicated stunts. Instead, they celebrated chicken bakes, cookies, family time, and simple fun.
That down-to-earth approach helped AJ and Big Justice become known across TikTok, YouTube, Instagram, and mainstream entertainment. Their famous “Boom Meter” gave fans an easy way to join the joke, while their song “We Bring the Boom” pushed their catchphrase far beyond short-form videos.
However, there is more to the Costco Guys than loud food reviews. A.J. had a career before social media, Big Justice has grown up in front of an online audience, and the wider Befumo family has become an important part of the brand.
Here are 10 facts that explain who AJ and Big Justice are, how they became famous, and why millions of viewers continue to follow their journey.
AJ and Big Justice Bio
| Detail | A.J. Befumo | Big Justice |
|---|---|---|
| Full Name | Andrew “A.J.” Befumo Jr. | Eric Justice Befumo |
| Date of Birth | January 16, 1976 | April 8, 2013 |
| Age | 50 years old as of June 2026 | 13 years old as of June 2026 |
| Profession | Content creator, entertainer and former professional wrestler | Content creator and social media personality |
| Nationality | American | American |
| Net Worth (Approx.) | Not publicly verified | Not publicly verified |
| Known As | A.J., Big Boom A.J., Costco Guy | Big Justice, Costco Guy |
| Notable Achievements | Viral Costco videos, “We Bring the Boom,” AEW appearance | Viral Costco videos, Boom Meter reviews, music and television appearances |
The pair are commonly described as the Costco Guys, although their content now reaches far beyond warehouse shopping. They produce family-friendly comedy, food reviews, music, wrestling-related entertainment, product videos, and celebrity collaborations.
1. AJ and Big Justice Are a Real Father-and-Son Duo
The relationship at the heart of the channel is genuine. A.J. is the father of Eric Justice Befumo, better known online as Big Justice.
That family connection is a major reason their videos feel different from carefully assembled influencer collaborations. Their jokes, reactions, and enthusiastic conversations come from a real parent-child relationship. Even when a video follows a planned format, their natural familiarity remains visible.
A.J. often plays the louder, highly motivated father figure, while Big Justice brings youthful confidence and quick reactions. Their personalities complement each other. One sets up the moment, and the other helps deliver the memorable line.
Why Their Relationship Connects With Viewers
Plenty of social media content is built around expensive experiences or unrealistic lifestyles. AJ and Big Justice usually focus on activities many families recognize, such as:
- Shopping for groceries
- Trying restaurant meals
- Rating snacks and desserts
- Attending sporting events
- Exercising together
- Celebrating birthdays
- Making music
- Spending time with relatives
This ordinary setting makes their enthusiasm more entertaining. They treat a food-court visit as though it were a major sporting event. That contrast creates humor without requiring offensive jokes or risky stunts.
More importantly, viewers see a father taking an active interest in his son’s ideas. Their content presents family time as exciting rather than boring, which gives the channel a surprisingly positive message beneath all the shouting and catchphrases.
2. Their Real Names Are Andrew and Eric Befumo
Although most fans know them by their internet names, A.J.’s full name is Andrew Befumo Jr., while Big Justice was born Eric Justice Befumo.
The name “Justice” has an interesting connection to A.J.’s earlier life. Before becoming a full-time content creator, A.J. performed as a professional wrestler under the ring name Eric Justice. His son’s name therefore carries a piece of his father’s wrestling history.
That background makes the Big Justice nickname feel less like a random social media invention. It reflects the family’s story and A.J.’s long-standing interest in performance.
The Meaning Behind Big Justice
Big Justice is a strong and memorable stage name. It is easy to pronounce, works well in chants, and matches the high-energy personality seen in the videos.
The nickname also helped create a recognizable creator brand. “Eric Befumo” is his real name, but “Big Justice” sounds like a character who belongs in entertainment, music, sport, or professional wrestling.
A Name Built for Social Media
Successful online names often have three qualities:
- They are easy to remember.
- They sound distinctive.
- They match the creator’s personality.
Big Justice checks all three boxes. The name is dramatic without being difficult, and it fits naturally beside phrases such as “Big Boom,” “Boom Meter,” and “We Bring the Boom.”
3. A.J. Worked in Wrestling and the Mortgage Industry
A.J. did not become an entertainer overnight. Long before the Costco Guys went viral, he competed in independent professional wrestling.
He performed under the name Eric Justice and developed skills that later became useful on camera. Wrestling requires confidence, timing, physical presence, audience awareness, and the ability to make a simple message feel larger than life. Those same qualities can be seen in A.J.’s social media delivery.
His strong voice, repeated catchphrases, expressive gestures, and direct camera contact feel similar to a wrestling promo. He knows how to introduce a topic, build energy, and end with a memorable reaction.
After leaving regular wrestling competition, A.J. worked in the mortgage business and held a regional management role. He also experimented with business-focused content under a muscular mortgage persona.
The subject matter was very different, but the experience taught him how to speak to an online audience.
His Previous Careers Shaped the Costco Guys
A.J.’s professional history gave him several useful abilities:
- Wrestling taught him performance and showmanship.
- Sales taught him how to explain an idea clearly.
- Management taught him consistency and planning.
- Content marketing taught him how digital platforms work.
- Family vlogging taught him how to film everyday moments.
Therefore, when AJ and Big Justice found the right content formula, A.J. already understood presentation, branding, and audience attention.
4. The Family Created Videos Before Their Costco Fame
The Befumo family’s online history began before the viral TikTok era. A.J. had already experimented with family vlogging through a YouTube channel called All Befumo’d Up.
The early videos showed normal family activities, celebrations, entertainment, and home life. They did not immediately turn the family into major internet celebrities, but they gave everyone experience in front of a camera.
This fact matters because viral success often appears sudden from the outside. In reality, many creators spend years testing ideas before one format connects with a large audience.
AJ and Big Justice are a good example. Their Costco content looked spontaneous, yet it was supported by years of practice.
Big Justice Wanted to Join the Content
A.J.’s online material initially focused more heavily on his own personality and professional interests. Big Justice later became involved and helped change the direction of the account.
The father-son chemistry quickly proved more engaging than business-focused videos. Viewers responded to the humor, warmth, and contrast between their personalities.
In other words, Big Justice was not simply added to an already successful formula. His presence helped create the formula.
That shift is a useful lesson in content strategy. Sometimes an audience connects more strongly with real relationships than polished expertise. The most successful idea may be sitting inside a creator’s everyday life.
5. Costco Videos Turned Them Into Viral Stars
The breakthrough for AJ and Big Justice came from videos filmed around Costco. Their excitement about shopping, food-court meals, and warehouse products transformed an ordinary retail trip into a recognizable entertainment format.
One of their best-known videos used the “We’re Costco Guys” concept. It included references to popular food-court items and showed the pair delivering each line with complete confidence.
The format was simple, repeatable, and easy to quote. As a result, viewers began sharing clips, recreating phrases, and discussing the Costco Guys across multiple platforms.
Why the Costco Format Worked
Costco was a smart setting for several reasons.
First, the store is familiar to a huge number of shoppers. People already have opinions about its products, free samples, bulk purchases, pizza, chicken bakes, hot dogs, and desserts.
Second, a warehouse store offers a constant supply of new video topics. Every aisle can produce a review, challenge, comparison, or reaction.
Third, the setting feels relatable. Fans can visit a Costco and try the same food featured in a video. That creates a sense of participation.
Finally, the pair’s extreme excitement contrasts with the normal environment. Watching someone deliver a dramatic speech about a cookie is funny because the subject is so ordinary.
More Than a Shopping Channel
Despite the nickname, the Costco Guys are not official representatives of the company. Their identity began with Costco-focused content, but the brand expanded into:
- Restaurant reviews
- Fitness clips
- Music videos
- Family comedy
- Wrestling appearances
- Celebrity collaborations
- Sponsored content
- Live events
- Product promotions
- Internet challenges
Costco opened the door, but personality kept the audience interested.
6. The Boom Meter Became Their Signature Review System
One of the most recognizable parts of AJ and Big Justice content is the Boom Meter.
The system is intentionally easy to understand. When they enjoy a food, product, or experience, it receives a “boom.” A particularly impressive item may earn multiple booms. Something disappointing can receive a “doom,” although their content generally focuses on positive reactions.
The Boom Meter works because fans do not need a detailed explanation. Within seconds, viewers understand whether the pair approves of something.
Why “Boom” Became Such a Powerful Catchphrase
“Boom” is short, energetic, and easy to repeat. It also works in many situations.
A meal can be a boom. A wrestling move can be a boom. A song can bring the boom. A guest can receive several booms. This flexibility allows the catchphrase to appear across almost every form of content they create.
From a branding perspective, that consistency is valuable. Fans hear one word and immediately think of the duo.
The phrase also invites audience participation. People can comment with their own ratings, repeat the word in reaction videos, or use it when meeting the creators.
Positivity Helps Their Reviews Stand Out
Many online reviewers build audiences through harsh criticism. AJ and Big Justice usually follow a more upbeat path.
Their videos celebrate food and experiences rather than searching for reasons to complain. That positivity makes the content suitable for a broad audience, including younger viewers and families.
Of course, the loud style will not appeal to everyone. However, even critics tend to recognize the Boom Meter. That level of brand recognition is a major achievement in the crowded creator economy.
7. “We Bring the Boom” Expanded Their Popularity
AJ and Big Justice turned their famous catchphrase into music with the release of “We Bring the Boom.”
The track uses playful, old-school hip-hop energy and references familiar elements from their social media world. It is not presented as a serious artistic statement. Instead, it extends the fun of their videos into a different format.
The song became popular in short clips, fan edits, memes, reaction videos, live appearances, and collaborations. It also gave the Costco Guys an audio identity that viewers could instantly connect to their brand.
The Song Was a Natural Brand Extension
Not every influencer needs to release music. In this case, however, the move made sense.
A.J.’s delivery was already rhythmic and performance-driven. Their videos relied on repeated phrases. Fans were already quoting “boom,” and the duo had enough personality to carry a novelty track.
Rather than introducing a completely unrelated sound, the song built on what the audience already enjoyed.
Music Strengthened Their Internet Identity
“We Bring the Boom” helped the pair move from viral creators toward broader pop-culture figures. It gave them material for:
- Music videos
- Dance clips
- Live performances
- Remixes
- Guest appearances
- Collaborative content
- Seasonal versions
- Fan-made edits
The track also showed that their brand could exist outside a Costco aisle.
8. The Rizzler Became a Frequent Collaborator
Another important figure in the AJ and Big Justice story is Christian Joseph, better known online as the Rizzler.
The young creator became famous for his humorous facial expression and confident character. His appearance alongside the Costco Guys created a combination that social media users quickly embraced.
The collaboration worked because each person brought a clear identity. A.J. delivered the high-energy introductions, Big Justice provided the father-son chemistry, and the Rizzler added a recognizable expression and playful personality.
Together, they became part of a larger online group that fans sometimes treat like a shared entertainment universe.
The Wider Befumo Family Also Appears
A.J.’s wife Erika, often called Mama Justice, and daughter Ashley have appeared in family content as well. Their involvement makes the channel feel less like a two-person act and more like a family entertainment brand.
The wider circle has included relatives, friends, creators, athletes, wrestlers, and internet personalities.
However, AJ and Big Justice remain the central partnership. The extended cast adds variety, while the father-son relationship gives the content its emotional foundation.
9. They Reached Mainstream Television and Pop Culture
The duo’s fame moved beyond TikTok when AJ and Big Justice appeared with the Rizzler on The Tonight Show Starring Jimmy Fallon.
During the appearance, they brought elements of their online format to television, including candy ratings and the famous Boom Meter. For fans, the moment showed how far the creators had travelled from simple shopping videos.
Their influence also reached comedy and meme culture. The Costco Guys style became recognizable enough to inspire jokes, impressions, and television parody.
Why Mainstream Appearances Matter
A viral video can attract millions of views without creating a lasting career. Mainstream appearances suggest that a creator has become recognizable beyond a single clip.
For AJ and Big Justice, television exposure introduced their personalities to viewers who may not regularly use TikTok. It also placed them beside established celebrities and entertainment brands.
Moreover, it confirmed that their phrases had entered wider pop culture. A parody only works when enough people recognize the original subject.
Their Style Is Easy to Imitate
The duo’s presentation includes several distinctive features:
- Direct eye contact with the camera
- Loud, confident speech
- Repeated catchphrases
- Dramatic food ratings
- Matching excitement
- Quick editing
- Family-centered humor
- Strong visual branding
These qualities make their videos easy to recognize and imitate. That helps generate memes, but it also keeps the original creators visible whenever the format is copied.
10. A.J. Returned to Wrestling With Big Justice Beside Him
A.J.’s old wrestling career returned to the spotlight after the success of the Costco Guys.
He appeared in All Elite Wrestling and faced QT Marshall during AEW Full Gear’s Zero Hour in November 2024. Big Justice accompanied his father, connecting their social media story with A.J.’s earlier life in professional wrestling.
The match was more than a random celebrity appearance. A.J. and QT Marshall had known each other through the wrestling world, giving the storyline a genuine connection to his past.
Social Media Prepared A.J. for the Wrestling Return
The transition felt natural because A.J.’s online character already had wrestling energy. His booming voice, physical presentation, dramatic confidence, and memorable slogans fit the atmosphere of a live wrestling event.
Big Justice also looked comfortable in the setting. His nickname, personality, and association with the “power boom” made him feel like part of the show rather than a silent guest.
Two Careers Came Together
The AEW appearance brought several parts of A.J.’s life into one moment:
- His independent wrestling background
- His experience as a performer
- His relationship with Big Justice
- Their viral catchphrase
- Their online fan base
- Their New Jersey connections
- Their growing mainstream profile
For long-time followers, it revealed that the performance skills seen in Costco videos had deeper roots.
Why Are AJ and Big Justice So Popular?
The success of AJ and Big Justice cannot be explained by one video alone. Their popularity comes from several elements working together.
They have a clear relationship, a repeatable format, memorable language, positive energy, and an ordinary setting. Fans know what kind of experience they will receive, yet each food, guest, or event gives the pair something new to discuss.
Their content also exists at the meeting point of sincerity and exaggeration. They appear genuinely excited, but they express that excitement with such intensity that it becomes comedy.
Their Main Strengths Include
- A genuine father-son bond
- Family-friendly entertainment
- Recognizable catchphrases
- Relatable shopping and food content
- Strong audience participation
- Consistent short-form videos
- Cross-platform visibility
- Memorable music
- Celebrity collaborations
- A positive and energetic tone
That combination makes their videos accessible. Viewers do not need to understand a complicated storyline. They can watch one food review, learn the Boom Meter, and immediately understand the appeal.
AJ and Big Justice Net Worth: What Is Actually Known?
Many websites publish estimated net-worth figures for social media personalities. However, there is no reliable public confirmation of the personal wealth of AJ and Big Justice.
Their brand likely earns money through several creator-economy channels, which may include:
- Platform advertising revenue
- Sponsored posts
- Brand partnerships
- Merchandise
- Music streaming
- Public appearances
- Cameo-style video messages
- Live entertainment
- Social media promotions
Still, revenue is not the same as net worth. Business expenses, management fees, taxes, production costs, savings, contracts, and ownership arrangements are generally private.
Therefore, any exact number should be treated as speculation unless A.J. or an authorized financial representative confirms it.
This cautious answer may be less dramatic, but it is more trustworthy.
Frequently Asked Questions
Who are AJ and Big Justice?
AJ and Big Justice are an American father-and-son social media duo. A.J. is Andrew Befumo Jr., while Big Justice is his son, Eric Justice Befumo. They are widely known as the Costco Guys.
How old is Big Justice?
Big Justice was born on April 8, 2013. He turned 13 in April 2026.
How old is A.J. Befumo?
A.J. Befumo was born on January 16, 1976. He turned 50 in January 2026.
Why are they called the Costco Guys?
They earned the nickname after their enthusiastic Costco shopping and food-review videos became viral on social media.
What is the Boom Meter?
The Boom Meter is their simple rating system. Products and experiences they enjoy receive one or more “booms,” while disappointing items may receive a “doom.”
Is Big Justice A.J.’s real son?
Yes. Big Justice, whose real name is Eric Justice Befumo, is A.J.’s son.
What song did AJ and Big Justice release?
They are best known for the playful song “We Bring the Boom,” which developed from their signature catchphrase.
Was A.J. really a wrestler?
Yes. Before becoming widely known as a content creator, A.J. competed in independent professional wrestling under the name Eric Justice. He later appeared in AEW.
Conclusion
AJ and Big Justice prove that a simple idea can become a major entertainment brand when it is supported by personality, consistency, and a genuine human connection.
Their rise began with ordinary family moments and energetic Costco reviews. Yet their world soon expanded to music, television, memes, celebrity collaborations, live events, and professional wrestling.
The Boom Meter may be playful, but the strategy behind their success is strong. They created language fans could repeat, a format viewers could understand instantly, and a family-centered identity that stood out in a crowded social media landscape.
Most of all, their story is about a father and son enjoying the journey together. Whether they are reviewing a chicken bake, performing a song, meeting another creator, or walking into a wrestling arena, AJ and Big Justice bring the same unmistakable enthusiasm.
Which AJ and Big Justice moment deserves the biggest boom? Share your favorite memory and pass this article along to another fan.